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Your search resulted in: 3 position(s)

Web Content Manager
People2People

Sydney, CBD, Inner West & Eastern Suburbs, Contract 29 May, 2012


An immediate start for an experienced Web Content Manager. CBD location $35-$40p/h

Job Category: Marketing

Marketing Specialist
Veritas Recruitment

Sydney, Parramatta & Western Suburbs, Contract 25 May, 2012


This multinational organisation based in Sydney's South West is currently seeking a Marketing Specialist

Job Category: Marketing

Senior Communications Officer
Achieve Group

Regional QLD, Townsville & Northern QLD, Contract 18 May, 2012


This well respected government authority is seeking an experienced Communications Officer to play a key role in developing and delivering effective communications plans and activities to support the organisations strategic direction and also undertakes a number of day-to-day communication tasks and activities as part of a team

Job Category: Advert/Media/Comm/Ent & Design

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Marketing

  • People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
  • Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
  • Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
  • Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
  • Marketing’s primary aim is generating a competitive advantage relative to its competitors.
  • Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
  • make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management